Shorenstein Report: PBS.org Traffic Tops Most Commercial Nets
August 28, 2007
Yesterday I looked at what The Shorenstein Center’s (pdf) Creative Destruction: An Explanatory Look at News on the Internet found for public radio, today I want to highlight what it found in terms of public television website traffic. For my purposes, report author Thomas Patterson buries the lead: PBS.org traffic, though falling, is higher than that of other TV networks– excluding CNN, which is the sector leader. (See page 9.) The study does not explore how PBS.org’s appeal to children and parents impacts the data.
The report also emphasizes the growth in traffic at non-traditional news sites such as Google and Yahoo and the boom in aggregators and community sites– particularly Digg, where growth (measured as the difference in traffic in April 2007 from April 2006) was literally off the study’s chart.
Lastly, Patterson also looks at the emergence of lobbying groups as news generators: “the internet makes it simple for non-media actors…to become news providers, which does threaten the vitality of America’s news organizations.”
Newspapers, particularly those without national profiles, are portrayed as in trouble.
Entry Filed under: Public Television, digg, pbs, public media. .
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1.
Josh | August 29, 2007 at 8:32 am
I can’t remember the numbers, but PBSkids.org generates huge traffic for PBS.
2.
andy carvin | August 30, 2007 at 2:15 pm
Assuming you want to compare apples to apples and use compete.com, despite the concerns about their numbers, here are the results. Compete says pbskids.org gets almost 3 mil users a month, and almost 8 mil visits.
3.
bracken | October 12, 2007 at 12:41 pm
thank you both for chiming in. Andy, to phrase my question better, I’m curious as to how many of the 4 million PBS.org visitors are just passing through, looking for pbskids.org. I was interested to see the PBSkids traffic remains pretty constant over the summer months. http://siteanalytics.compete.com/pbskids.org+pbs.org/?metric=uv
4.
Diana mortimore | February 20, 2008 at 9:00 pm
Public television is great. But where is the
Nightly Business Report? It is very much missed!!