Starbucks, the Documentary exhibitor

They are an Internet hub, the main source for the NYT and a primary merchant of music, the WSJ reports that Starbucks is moving into films.

Starbucks also plans to run trailers of the film over its in-store Wi-Fi network. Currently, most Starbucks customers use the network exclusively to check email, and Mr. Schultz said this is an “evolving” opportunity to broaden that usage. “We’ve known for quite some time that the Wi-Fi opportunity in our stores [is] the perfect place for shorts, documentaries and other things that wouldn’t be seen on the big screen,” he said.


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