Power of iTunes

iLounge (via digg) has a story on the apparent effects of the iTunes TV store:

Both NBC and ABC have seen a rise in viewer ratings since adding select TV shows to the iTunes Music Store. NBC credits the availability of its shows on iTunes for the recent increase in viewers during prime time for one of its popular comedies…Meanwhile, ABC has also seen a ratings increase for its two most popular shows available on iTunes. Since they were added to Apple’s store in October, both “Lost? and “Desperate Housewives? are up versus the same period last year.


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