So what is it that you want to do – what is your direction?
Our direction is to see the broadcast as an initiating event that takes us and the listener to the web where all sorts of interaction can then take place. The web is a launchpad, a kind of doorway, to community and to interaction. The broadcast is the “Beginning”. Who can tell where an idea or an interest can go once it is launched. People will comment, expand and take off in all sorts of directions.
They are going to do this anyway. So we are enabling this by setting up a minimal structure so that they can make sense of the mass of information that will be available. I see it like an annotated bibliography. First they are fun. Then they take you to another one and to yet another one. We reduce the chaos but don’t impose too much structure.