End of the Staged Movie Release, Part II: Comcast + IFC

(Part I , on Bubble’s release)

Hello, Long Tail: The AP (via WSJ) reports on the Comcast/IFC deal. Bad, bad news for Netflix:

Comcast said indie films from “IFC in Theaters” will be shown through its “On Demand” service, which stores movies, TV shows and other video for subscribers with digital set-top boxes to watch at any time. The offerings, priced at $5.99 each, will be launched nationwide on March 22.

But Jonathan Sehring, president of IFC Entertainment, said the agreement with Comcast would greatly expand the audience for indie films. It also gives them a fighting chance: Out of more than 100 movies premiering at the Sundance Film Festival, he said, only about 15 gets into theaters. Indie films have a tougher time getting the support of major studios, who balk at paying for marketing costs to support a movie that might not garner a mass audience.


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