Public Broadcasters as Innovators

Following on last week’s IMA conference on public media’s future, the International Herald Tribune points to public media’s innovation:

Strangely enough, though, it is the public broadcasters, like the British Broadcasting Corp., Radio France Internationale, Deutsche Welle or National Public Radio in the United States, that are flourishing by embracing new technology and strategies, while commercial radio operators are losing out to iPods, MP3 players and digital and satellite alternatives.

In Britain, the BBC has increased its market share to 55.1 percent, according to surveys, taking its lead over commercial radio to its widest point in three years. The same trends are taking hold in the Netherlands and in Germany.

For [Jonathan] Marks, the radio gadfly, podcasts are a form of a conversation that engage listeners. “The best type of radio,” he said, “is one that shares emotions.”


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