Public Radio Losing Audience

As part of its Audience 2010 initiative, the Radio Research Consortium has released a series of reports on public radio’s drops in audience (thanks, Jake.) They call it “our wake-up call:  something has happened to audience growth that we have not seen before, and it will likely impact Public Radio’s future.”

From one of several reports:

After a 30 year run of virtually uninterrupted
audience growth, public radio is
no longer increasing its reach into American society or claiming larger
shares of radio listening.
It’s not lost listening that portends ill for
public radio. It’s the loss of upward
momentum – the absence of growth on
which we have traditionally relied – that
threatens to ripple through our public
service economy.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s