Public Radio Losing Audience

As part of its Audience 2010 initiative, the Radio Research Consortium has released a series of reports on public radio’s drops in audience (thanks, Jake.) They call it “our wake-up call:  something has happened to audience growth that we have not seen before, and it will likely impact Public Radio’s future.”

From one of several reports:

After a 30 year run of virtually uninterrupted
audience growth, public radio is
no longer increasing its reach into American society or claiming larger
shares of radio listening.
It’s not lost listening that portends ill for
public radio. It’s the loss of upward
momentum – the absence of growth on
which we have traditionally relied – that
threatens to ripple through our public
service economy.


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