I’d wager that a mobile deal is not far behind.
TV Tres…will showcase pop, urban and rock artists as well as lifestyle series, customized music franchises and news documentaries that spotlight U.S. Latinos as well as their culture, music and artists…MTV executives said the launch of the channel will signify the “re-energizing” of Spanish network MTV Espanol, which is “evolving” to form MTV Tres. MTV Espanol general manager Lucia Ballas-Traynor will take on the same title at MTV Tres.
Ballas-Traynor said the new channel will feature programming in English, Spanish and a combination of both languages, depending on the show or subject.
“What we’ve seen is that the Hispanic youth audience … is very comfortable with both languages,” she said.