I’m into my second hour of the primera noche MTV Tr3s’ (Tres?), the new spanglish, “let’s hear it for mi gente” channel. Mi verdicto: no estoy impresionado, pero les voy a dar un chance.
So far, I’ve seen:
· Gwen Stefani recall how much she enjoyed having a chola classmate.
· Tween crooner Frankie J declare how he strives to serve “both worlds.”
· Tres host Carlos claim that the station will serve as una “mezcla de cultura into a burrito”
· English subtitles when Shakira and Mana spoke in Spanish.
· The Kumbia Kings proudly declare that “Latinos know how to party.”
· A bunch of acts aimed at the bicultural tweener set. (Exceptions include Calle 13, atercelapelados, Tego Calderon, Wilsin y Angel, and well, Mana—tweener crap, but good tweener crap. And you can’t go wrong with Sean Paul.)
· The big TRL news: Nelly Furtado cut her finger while filming a video.
· The big interview question: tostones o maduros?
The ads loos like what you’d see at 4 am, only I’m watching in prime time:
- When was the last time you saw an ad for dial-up? Well, check out MTV Tres!
- “Forever freestyle,” a compliation cd of 80s dance music (It has aired so often that my wife is memorizing the order of the songs.)
- The Airforce, one in Spanish.
- Lots of credit counseling.
- A commercial for sports posters, featuring famous motociclista Ben Roethlisberger.
- A shout-out from Snoop, who closed with an “Horale.”
- Cute “we speak your language” interstitials, including a mom critiquing her daughter’s choice in fashion and Julietta Venegas exploring the difference between being Mexican in Mexico and Latino in the U.S.
- The teaser for the Quincenera reality show with a red-suited banda that looked and sounded suspiciously like East Los’ ska band Uptown. One can hope.
The wife was a big cynic up until Alejandro Sanz closed TRL—she’s in love, even if he is a Spaniard. And here comes Calle 13. [UPDSTE: Calle 13 was fun to watch– Residente earns even more points for sporting a Mike Bibby jersey.] The fact that Lucia Ballas-Traynor is leading this project is heartening—she did impressive work at Galavision a few years ago. So, tendre paciencia.