Heady Company at the IMA

I’m sitting in on the first day of the Integrated Media Assocation meeting. Right now, I’m surrounded by heady company of Dave Weinberger (rapidly and silently consuming an eggplant parmesan sandwich from Au Bon Pain), and the next presenters, Dave Sifry and Doc Searls. We can guess what Sifry will discuss:

It seems to me that there’s an enormous opportunity out there – a ‘blue-sky’ moment – where these trusted organizations can embrace the changes that are coming in a world where the net is a utility. …what happens when spectrum scarcity goes away? …What if we made it really easy to pay for things that we liked on public radio and TV? How about using a shortcode from your mobile phone to ‘vote’ on your favorite shows while they’re playing? Think ‘American Idol’ style, and you’ll immediately see how interesting and lucrative this could be.

This is my first IMA, though I’ve virtually sat in on the last two meetings; Thursday’s and Friday’s sessions will be webcast, I’m told. Brendan Greeley (who has blogger on his business card) will be blogging the conference for the IMA.

One thought on “Heady Company at the IMA

  1. “Think ‘American Idol’ style, and you’ll immediately see how interesting and lucrative this could be.”

    Yes indeed – Marketing! Sales! Consumption! All wrapped up in the rhetoric of “empowerment” and “democracy” – YOU YES YOU can *vote* on what’s *popular* (for a small charge .. call now, operators, err, citizen-teamhelpers, are standing by …)

    It’s a false gospel. But a profitable one😦.

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