Facebook as Collaborationware

Like many of us born prior to the Reagan Presidency, HBS professor Andrew McAfee is trying to get his head around Facebook. The “Enterprise 2.0 lessons” he identified are likely to become more numerous given today’s news:

I think one is the power of one-stop shopping, or an integrated collaboration environment. My current Web 2.0 and Enterprise 2.0 interactions are scattered across a number of tools…A more fundamental lesson concerns the incentives to participate in online communities. Some of the questions I get asked most often about E2.0 concern motivating and encouraging participation. Lots of companies have introduced technologies intended to facilitate collaboration, and most of them have been disappointed by the resulting levels of adoption and use. So collaborationware that spreads like wildfire is extraordinarily interesting, even before we delve into what it’s used for.


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